The printing industry in 2020

Upcoming players in the printing industry have captured most of the market with automated mass printing that can be ordered online. The traditional printers are forced to follow this trend, or to specialize.

Upcoming players in the printing industry have captured most of the market with automated mass printing that can be ordered online. The traditional printers are forced to follow this trend, or to specialize. For example, a printer can differentiate by offering personalized marketing. Printed marketing materials are more effective when tailored, such as a personalized offer with the prospect’s name in the opening words. Specialization requires new competencies that are supported by information technology.  

The digital printer and variable data - An effective response to Web2Print

This whitepaper looks at the transition of traditional printing to web2print. The printing industry is changing under the pressure of up-and-coming online players. New companies such as Vistaprint, Flyerzone, and PintCarrier compete on price, using web2print technology.

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The transition of specialized printing company Lijnco into a digital player

Lijnco is a specialized printing company that has shifted their focus to offering their products online. In 2010, they made plans to make their products available to customers through a new e-commerce channel. YTEC has guided Lijnco in this transition, which started with a consultancy project that explored the opportunities and challenges of e-commerce.

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