Wholesale: The threat of transparency in the business-to-business marketplace

The trend of increasing transparency enabled by e-commerce will continue. In the coming years, the wholesale market will find itself in the same position as retailers, with similar consequences.

The recent disruption of retail by e-commerce is a prelude to a similar trend in wholesale. The increasing transparency of the product range and the falling costs will play out to the advantage of mature B2B e-commerce players. Wholesalers will have to develop new competencies and have to reconsider their position within the chain. Only the wholesalers with strong online channels and improved value propositions can maintain high profit margins.

Wholesale 2016: The threat of transparency in the business-to-business marketplace

This trend of increasing transparency enabled by e-commerce will continue. In the coming years, the wholesale market will find itself in the same position as retailers, with similar consequences. The transparency of the supply, made available online, will play out to the advantage of mature e-commerce players with strong online channels and improved value propositions. The other wholesalers will be pressured to survive on smaller profit margins.

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